Current EPK



Columbia, SC

H3RO has been a staple of the Carolina music scene for almost a decade, performing both solo and since 2019 with a full live band named “The Villains”.  A student of Lupe Fiasco and Nas, H3RO focuses on storytelling and boom bap stylings to navigate a wide arrangement of beats, with a Hip-Hop/Rock vibe feel when playing with his villains similar to Linkin Park or Rage against the Machine. H3RO is coming off of his latest release, “Between the Panels II: HomeTown H3RO”, and making strides to reach beyond the Carolinas to collaborate with National acts, namely El Gant and J57 of Jamo Gang.  He continues to hone his performing craft along with his cohorts and is known for an engaging, genre-bending show that keeps the audience on their toes.  H3RO is working on a solo release for 2023 along with several collaborative projects with artist Jam Young and producers MIDI Marc and J57.  Stay tuned for new music and events featuring this rising star!

“Of all the Columbia emcees watching the throne of scene leader Fat Rat da Czar, H3RO is better poised than most to rise to the top of the city’s too-often overlooked hip-hop landscape. Like the superheroes he idolizes, H3RO is two men in one — by day, he plays the role of the underdog, complete with classic nerd interests and a flamboyant sense of humor; but when the cape goes on, he charges the mic like a lyrical bull, eloquently venting frustration and moxie while self-doubt and hubris do battle for his soul.”  — Michael Spawn, Free Times 

H3R0 is one of the most inventive hip-hop artists on the local scene, mixing comic book mythology, a frantic, tense flow and some serious lyrical vulnerability into a persona that stands out among the typical braggadocio of rap.” –Vincent Harris,Free Times

“Although he now calls Greenville home, H3RO still seems like an intrinsic part of Soda City’s hip-hop community. His patented blend of earnest autobiography, nerd-rap asides, and superhero dramatics has always been potent, particularly given his dexterous, often rapid-fire flow. If his latest, the clumsy pick-up artist ode “L.A.F.S,” is any indication, this Oct. 2 “album leak” show at New Brookland Tavern should continue the output of quality material.” Kyle Petersen- Free Times

“The hip-hop tradition of myth-making is a strong one, from Wu-Tang Clan’s famous use of kung fu references and audio samples to Eminem’s provocative Slim Shady persona. Rarely has it been done so directly and introspectively as by Justin Daniels, aka H3RO, the Columbia-turned-Greenville rapper.

The resulting records from his approach have been thrilling, as Daniels manages to combine battle-rap boasting, nerd-rap asides, deeply conceptual comic book narrative storytelling, and genuine emotional vulnerability into a seamless package, pointedly refusing to be easily pigeonholed. On Daniel’s new album “Between the Panels II,” a triumphant sequel to his 2015 debut, he explores the layers of that persona even further by zeroing in on Columbia.”Kyle Petersen- Free Times


7x Hip Hop Artist of the Year Free Times Nominee

2023- Gridlife Music Festival Performer

2021 Free Times Best Of #7 Album of the Year “Between the Panels II”

2019 Rosewood Crawfish Festival Performer

2019 St Pats at Five Points Performer

2018 Opener for Ras Kass

2018 Charleston Music Confab Performer

2018 Jam Room Music Festival Performer

2018 Best of Columbia Best Local Hip-Hop Artist Runner Up

2017 Charleston Music Confab Performer

2017 Love, Peace & Hip Hop Festival Performer